Business and Advertising

There comes a point in our lives when we think of having a business of our own. Some were lucky enough to have realized and put up their own businesses. My cousin has already started his and I hope his business does well.

For me, this is that point in my life. But, being the overly cautious man that I am, I started thinking about how to succeed.

One aspect that you have to consider in order to succeed would be advertising. There are advertising agencies anywhere that could prove helpful in this field. If you're business is in the UK, there are UK Advertising Agencies, and same goes in the US or any part of the world for that matter. Although not all company need advertising, but, for the following reasons, I think even small companies should employ some kind of advertising.

Number 5 - Let the people (your market) know that you exists
Number 4 - Create an image (a positive one) for your company
Number 3 - Customer Retention
Number 2 - Gain Customers (preferably new ones)
Number 1 - Company Market Positioning

For those reasons, I think it is best to invest some buck for advertising. With today's technologies, one could probably reach customers anywhere and anyhow.